Entertaining people is a big deal. Entertaining people with brands is also big challenge. People want to live experiences they can talk about with other people. They are eager to interact, to get involved and to be part of something great no matter what, when, where or how. They love to be surprised and they love when their daily routine is broken by something memorable.

People also have great expectations. They want brands to add value to their lives and are constantly seeking for new and relevant brand engagement.